WHAT IS PRODUCT PHOTOGRAPHY?

 

Helo Black Machined Wheel :: 70mm 1/200 sec at f/22, ISO 100  

Product photography is a type of commercial photography that is about accurately, but attractively representing a product or object. This type of image is typically used to advertise in product catalogues, brochures, and online stores (Amazon, ebay, etsy, etc).

The challenge with product photography is to represent the product without distortion. We must light the product properly, with soft shadows and no identifiable reflections. The hardest objects to photograph are items that are transparent, highly-reflective, white, or black. Sometimes you get all those things in one object! 🙂

We have taken photos of all kinds of things in our studio, but automotive parts has been a fun nitch. They are some of the most difficult objects to get just right. Especially for online stores like Amazon that require perfectly white backgrounds in their key images.

Bright lights reveal all flaws so we offer high-end retouching to get things perfect.

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