WHAT IS LIFESTYLE PHOTOGRAPHY?

Biggby Coffee :: 50mm 1/60 sec at f/1.4, ISO 200  

Lifestyle photography is the art of the everyday. It’s the kind of photography that aims to capture people in realistic situations, in an artistic manner. The primary goal is to tell stories about people’s lives. Keeping in mind that this is for commercial use, it differs from its purest form.

Lifestyle photography like this is “posed” in a way that the we give some direction and then documents the natural responses of our models. We are planning the type of image we want, but not tweaking every little bend and twist. We are striving to put the subject (or brand) in the best light, so a little direction toward that goal is what we are on the lookout for.

Ultimately, Lifestyle Photography is about telling a story through the lens. And that is the most fun thing for us!

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